SEO Vs. Google Adwords:
SEO is the organic way of ranking the websites on top of the Google search for the potential search terms and driving traffic to the website. But when it comes to the Google Ads, you can show up the ads about your business in the Google search for the potential search terms. You need to pay to Google only if the user clicks on the Ad from the search to call your business.
When it comes to SEO, its a time being process and you need to spend lots of energy and hard work to optimize the sites and rank it organically on top of the Google search, When you start a new website or the old one, you will need at least a time range of two to three months to see some improvements on Google search.
How to get more calls to the business from Google Ads?
If you are a business owner and if you face some sudden drops in the ranks organically and if you would like to get leads from the paid ads, then you can opt for the Google Ads. By using the Google Ads, you can target the audience based on age, gender, location and can make the users to see the ads only for the particular search terms.
You can make the Ads live instantly and also you can update it to run only between the particular time range. So that you will not spend the money out of the business hours. There are different kinds of Ads in Google like Search Ads, Display Ads, Call Only Ads, etc. If you would like to know the functionalities of each ads briefly, then you can sign up to the Digital Marketing Course By ClickDo. All the concepts related to the Digital marketing strategies are explained more detailed in the course.
Hence being a business owner in London, if you see some slight drops in the organics ranks of your webpage on the Google, then without wasting any time, you should opt to the paid marketing strategies like Google Ads or the Facebook Ads to get more leads and conversions for your business.